Launching Something Just for Fun

Sometimes you need to take a step back, take a deep breath, relax a little. Instead of thinking about marketing and business and sales and your day job, you just want to screw around.

I’m not talking about going to a movie or playing board games (although my newly discovered hobby of board gaming is AWESOME). No, I’m talking about bringing back that feeling, that rush, of launching something just for the hell of it.

There’s no doubt about it, the post-launch lull exists. Visits dwindle, the excitement fades and you get, well, bored. I’ll be honest, while I definitely want to dive back into programming Kobra, I needed something else to bring back some of that excitement.

So I went to a “hack-a-thon” with one goal in mind:

Launch something just for fun.

No business plan, no customer research, hell, I didn’t even want to program anything. I just wanted to launch something for fun.

So my startup satire site was born.

Screen Shot 2015-04-30 at 9.24.06 AM

Normally you will hear me preach one thing: launch a product, make money. But my goal with SeriesF was different. I just wanted to write funny satire articles poking fun at the industry, and maybe have an article “go viral” every once in a while to give me that high again.

So I bought a domain name, set up a Tumblr blog with the default theme, found a header image and logo, and wrote some articles that I thought would be funny.

Then I shared it on Hacker News and Reddit, and the response was overwhelming!

This is hilarious. Reminds me of Bored Elon Musk: it is so funny exactly because it is so close to believable reality. 

People wanted more! After the first day, I was amazing at my Google Analytics (not really…I had been refreshing every 2 minutes) rocking over 4600 unique users:

2015-04-30 09.31.46


Some peoples favorite articles have been (leave a comment with your article ideas below!):

Just under two weeks after the launch of SeriesF, we’ve (hopefully) made over 20,000 people laugh. That giant hump you see in the graph is the Apple Watch article, which took /r/humor by storm with over 650 upvotes.

2015-04-30 09.32.02

What can we take away from this?

Many people have asked me, “Matt, how do you balance family, a day-job, your side-project, a podcast and this blog?” The truth of the matter is, it’s really hard, and most of the time I don’t “balance” out completely.

Every once in a while I need to take a step back and just do something for fun to get my mind of the “serious” stuff that I’m working on.

That might be getting back my drive by launching something like SeriesF, relaxing by playing a board game with my wife, or just playing with my son.

Don’t feel like you always need to be in business mode, launch something just for fun!

The other (unexpected) takeaway I came across was that maybe your “just for fun” launch could actually amount to something. I’m going to continue publishing articles on SeriesF, and maybe one day it will be big enough to bring in some ad revenue ;)

Let me know something crazy you’re going to launch just for fun in the comments below!

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  • Justin McGill

    Hah! That’s good stuff Matt. Going to take quite a bit of time though. Do you see spending a lot of time on this going forward??

    • Matt Kremer

      I’ve just been posting one a day or every few days then sharing it in relevant places. Not going to take it too seriously